CAMPSTER DESIGN COMPETITION - $5,000 PRIZE

www.treehugger.com

(f)route Inc is calling for green / portable designers, architects and artists to design a *CAMPSTER* 

soooo - I'm expecting to spend my evenings looking for *CAMPSTER* inspiration - and spreading the word - looking for artists, designers and architects who might like to create the ultimate camping/glamping experience for our (f)route TOURs. Please share - and encourage your designing friends 

(f)route TOURs are the social enterprise that Neil Smith and Andrea Lane (& team) successfully researched/designed/costed/pitched/launched - under the Social Trader's CRUNCH Program. (We are now pursuing the next $250,000 to build the fleet and underpin the first 5 years of operation.)

(f)route is offering a $5,000 prize to develop the winning design to commercial viability.http://frouteland.com.au/campster/

The winning design will be announced at (f)routeville - 1 March 2014, Nicholson River Winery.

But really - we do want lots to choose from, and wow the thousands of visitors who will come to (f)routeville to help us decide.

Hope you can consider entering - or spreading the word.

****

(f)route Inc is a social enterprise creating a community-owned GLAMPING enterprise ... and we are calling for *CAMPSTER* designs [camping. mobile. sustainable. viable. different.]

Please read the brief - and consider! We are based in East Gippsland, Victoria, Australia. Creating our first walk in the Point Hicks/Mallacoota region.

Winner announced: 1 March 2014

AUD$50 entry fee |AUD $5,000 prize.

*(f)route Inc has been developed through the Social Traders' Crunch program and is currently a part of the Renew Australia/Docklands Spaces project.

(f)routeVILLE - for your diary. 1 March 2014

Post by (f)route.

SWEET ABUNDANCE WORKSHOP. Fruit Jewellery @ Nungurner

Sweet Abundance

2-day Fruity-Brooch Workshop

15 & 16 February 2014

with Dore Stockhausen

goldsmith & enamellist

(oneofftwo studio, Nungurner)

Cut, peel, look, dissect and eat your fruit with us.. 

Then create your own enamelled fruity masterpiece

Spend 2 days learning new skills with a delightful & encouraging expert  (that's Dore).

Your finished work will be exhibited as part of the Sweet Abundance Exhibition

(an exhibition of nationally acclaimed jewellers opening the following week - 22 Feb 2014)

ENROL NOW: Sweet Abundance Workshop Booking Form (PDF)
Enquiries: mail@oneofftwo.com.au

(f)route CAMPSTER DESIGN COMPETITION

(f)route has moved one step closer to developing (f)route ART CAMPs - a social enterprise that will take creativity-deprived travellers hiking & biking ... in (f)route CAMPSTERS.

So - we need to design a (f)route *CAMPSTER*

*CAMPSTER* = a portable, beautiful, bespoke structure designed to provide cosy overnight shelter for walking and cycling the (f)route.

AND WE ARE OFFERING A HEFTY PRIZE FOR THE WINNING DESIGN.

So - if you know a great designer, architect, artist, inventor, innovator -  student, amateur, or professional  - tell them now to:

 THINK & DRAW & DESIGN THE ULTIMATE (F)ROUTE *CAMPSTER*.

Note - there is a $50 Entry Fee - and a $5,000 prize available to the winning design.

(f)route CAMPSTER DESIGN-NOV 21

(f)routeLAND WALKING TOUR - Wed 27 Nov

Docklands Spaces/Renew Australia are celebrating with us at (f)routeLAND. 

There's a BIG walking TOUR of (f)route and all our amazing Dockland neighbours at 2pm Wednesday 27 November. There'll be Councillors and Places Victoria VIPS to woo (and to sell a (f)route Cycling Tour or two).  Hope a few of you can come and do the whole tour.

RSVP! - https://www.eventbrite.com/e/docklands-spaces-launch-event-tickets-9289399845

(f)routeville 2014

(f)routeville is coming! 

SAVE THE DATE NOW : SATURDAY 1 MARCH 2014.

Come help us cook & share luscious Johnsonville peaches at the Nicholson River Winery for a BIG FRESH JUICY (f)route BREAKFAST (and lots of other fruity/arty things).



(ESPECIALLY start preparing NOW for your CYCLE to the Sweet Abundance fruit jewellery exhibition at Oneoftwo Studio in Nungurner). More to come.



Jessee John has been on the job and we have more images ready to hit the screens !

(f)route - mapping the BRAND

Be part of the (f)route BRAND

During November 2013 - we’ll be having our first (f)route brand development meetings:

4 & 5 November – we’ll be heading to Lake Tyers

10 November – we’ll be heading to Swifts Creek & Ensay
11 & 12 November - Nicholson, Nungurner , Johnsonville, Kalimna - Twin Rivers

18 & 19 November  - we’ll be working in the  Bruthen, Tambo, Mossiface region
December - Orbost, Cabbage Tree, Cape Conran, Cann River, Point Hicks, Mallacoota

With more road trips still to come. Please contact Andrea Lane or Neil Smith if you have an idea you'd like to discuss.



WHAT'S IT ALL ABOUT?

(f)route is a social enterprise developing, packaging and marketing a TRAIL of foraged FRUIT,  slow ART, GOOD food, BESPOKE accommodation and wild-ish experiences in East Gippsland. 

Designed and created to focus us all on niche tourism markets – the (f)route team is ready to  hit the road - to connect the (f)route BRAND with local businesses and new ideas.

After three years of community breakfasts, business planning, and report writing, (f)route is now supported by Regional Development Victoria to find, package - and sell - a series of  (f)route tours and itineraries to the responsible  & cultural tourism ‘niche’.

(f)route is calling for expressions of interest from  creative entrepreneurs, local producers, makers, fruit growers, workshop leaders, community/kitchen gardens, sustainability leaders, story tellers, tour leaders, niche gourmet suppliers, and unique accommodation providers – established or emerging -   that could become part of the (f)route experience.

“If this sounds like you, we need to meet, put you ‘on the (f)route Map’, and then sell you to the world – online, in print, and at our new CBD Travel Bureau – (f)routeLAND."

Initially (f)route Inc. will be partnering with existing operators to offer (f)route-branded experiences to its growing audience. 

Phase 2 will see the organisation developing its own (f)route TOURS and (f)route CAMPS as a social enterprise – which means employing local operators, using local produce, and reinvesting all profits back to the local community.

The (f)route team will be travelling across the region throughout November to meet individuals, businesses and organisations  willing to collaborate to deliver an agreed philosophy of service, creativity and sustainability – and thus offer a unique travel experience under the (f)route brand.

Contact Andrea Lane or Neil Smith to find out how to register your interest and make a date.

‘(f)route has worked long and hard across most communities in East Gippsland, to create a brand that captures a younger, creative, vibrant, environmentally friendly voice. We believe we potentially have a tourism product that is being sought by well-educated, experience-seeking travellers who want to know more about authentic local culture and to actively participate in creating and documenting their journey. 

(f)route’s role is to develop both the product offering - and the appropriate audience for this niche experience.

During November 2013 - we’ll be having our first (f)route brand development meetings:

4 & 5 November – we’ll be heading to Mallacoota

11 & 12 November – we’ll be heading to Swifts Creek

18 & 19 November  - we’ll be working in Nicholson & Nungurner area

With more to come - please contact us if you have an idea you'd like to discuss.

(f)routeLAND opens at Docklands

(f)route has opened its own artist-made travel bureau at Docklands.

We call it (f)routeLAND.

You'll find us online at frouteLAND.com.au

(f)routeLAND launch at Docklands Saturday 31 August

(f)routeLAND launches at Docklands Spaces.

(f)route CAKES, (f)route CARTs & a social enterprise (in the making). An artist-made, community-owned travel bureau for artists and fruitists. If you love having regional places to visit, and having orchards & fruit trees, worry about bees, and like conversations about maps... we 'R' u. 

(f)route is from East Gippsland. From Mallacoota - Nungurner - Swifts Creek – Tubbut - and all those places in between. 

Come and say hello. Sit. And eat and talk and do. (Ride your bike!).


(f)route is all about creating ‘a trail’ of art and fruit in East Gippsland. You know... artists, fruitists, creating maps, planning itineraries, finding fruit, making cider, seeing galleries and being a part of the big conversations about sustainability and creativity.
(f)route has steadily become an artist-made ‘brand’ for promoting the groovier, creative underbelly of East Gippsland – the cultural experiences that are not always easy to find in big open spaces and small communities. 

Our brand new (f)routeLAND space is the CBD-based ‘travel bureau’ that will tell the world about (f)route. Thanks to the Docklands Spaces/Renew Australia initiative we’ve been able to take up an unused retail space on a temporary lease for a peppercorn rent. (But it’s still bloody hard work!)

Yes, it’s an experiment in CBD life – offering workshops about bees and apples and things in a very different place, showing art that never gets seen by city folk, trialling QR Codes and PayPal as new solutions for remote artists – extending our networks across Victoria and working with new partners who care about regional Victoria.

(f)routeLAND – located opposite Harbour Town at Docklands – opens its doors at 10am on Saturday 31 August and we hope you’ll make your way there to join us – and find out more.
We’ll be sharing our luscious (f)route CAKES & coffee - and offering oranges, direct from the Bruthen Orange Fair.

Local and imported artists will be collaborating on site to create ephemeral works that reflect the (f)route ethos – incorporating mapping, found objects, textiles, beeswax, honey and the like. 
Over the last 6 months (f)route has been part of the Social Traders ‘Crunch’ program to develop a plan for its social enterprise to drive ethical economic development in regional locations, through tourism. (f)route has just been funded by Regional Development Victoria to continue this marketing and branding development. The opening of (f)routeLAND will be a small celebration of our long and fruitful journey.

Supported by the Regional Arts Fund, through Regional Arts Victoria



View Larger Map

Twisted Citrus (f)route CART

Gavin Roberts is adding the finishing touches to his Twisted Citrus (f)route CART - debuting at the Segue Community Garden - Stratford -  launch on 27 July 2013. We'll have a small little (f)route breakfast to celebrate. BYO fruit to share!

 Twisted Citrus, Gavin Roberts, Stratford

(f)route goes to Docklands

Yes! (f)route - the artist made Travel Bureau - has been offered a space at Docklands.

This is our most exciting breakthrough yet. Time for a Melbourne adventure, showing off the things we've discovered and created and imagined. Thank heavens for the Dockland Spaces / Renew Australia / Marcus Westbury movement that sees the world the way we do! (or, um, vice versa).

(f)route goes to the Bruthen Bizarre

Gary Belskyj's great (f)route CART made its debut at the Bruthen Bizarre today.

See the Bruthen Bizarre facebook page for more info.

It's a great little venture that has just opened - kicking Bruthen along as the grooviest place to be in East Gippsland. 

BRUTHEN BIZARRE: We are 5 people coming together with an amazing collection of treasures. We have unusual vintage pieces, retro pieces, vintage clothing and shoes, jewellery from around the globe, handmade clothing accessories and toys and monthly art exhibitions. Our opening is a chance for us to have a day of fun, to meet the public and everyone to finally see our Shoppe of wonder... Bruthen Bizarre:)