Wednesday, June 25, 2014

eg food cluster & (f)route

A small tribute to east gippsland's local food producers. 
Produced by Jessee John & (f)route. 
For the East Gippsland Food Cluster Inc and East Gippsland Shire Council.

Monday, June 16, 2014

Awesome-istic (f)route

We had this lovely story published today at



  1. a social enterprise that values art, fruit, good travel, environment, slow conversations and regional communities. 
  2. a loose amalgamation of artists and growers and environmentalists and food people, with the philosophy to always err on the side of generosity.
  3. an organization that “curates local cultural experiences worth travelling for” and aims to keep people optimistic, to create change and not just accept the status quo.
Synonyms: see Awesome-istic. 
(f)route is all of the above, and it’s also much more than that. The definition of (f)route, like any art, can be both physical and ephemeral and it certainly doesn’t fit in any one box or wordy paragraph. But here’s what I’ve got for you:
(f)route is an organization working to broaden the perception of the role art plays in society. It recognizes artists and the work they create as an essential and valuable asset to the social fabric of a community and looks to connect people to both (the artwork and the art-makers) through firsthand experience. Created by a group of artists with common interests in fruit, environment and travel, the collective also enables independent artists in East Gippsland to create local enterprise so they can become financially secure.
Read the full - unsolicited - story by Vanessa @

Thursday, June 12, 2014

(f)route @ SLOW Magazine

oh look. 
(f)route features in SLOW Magazine.
Story by Carolyn Leach-Paholski, images by Jessee John and Susan Purdy and (f)routeville by us!!

Fruit & Photograph by Susan Purdy (Traveling Fruit Museum)

Hands by Gabi. Tamarillo and Photograph by Jessee John (Jes John.)

Wednesday, June 4, 2014

(f)route @ the emerging writers festival

(f)route has been pretty happy to have done breakfasts for the EWF this week.
Made lots of nice new friends :-) 
special thanks to Gippsland Dairy for all that nice yoghurt 
& East Gippsland Eats for all that good muesli.

Thursday, May 22, 2014

(f)route @ East Gippsland Sings

(f)route will be serving locally made soup, made from local vegies,  with home baked bread - while the Alley Cats are singing up a storm - in Lucknow - this Saturday 24 May (at the Uniting Church). 

See the whole East Gippsland Sings program here!

Friday, May 16, 2014

(f)route on the ABC

Thanks Anne Thoday - so chuffed to have great images & words (and memories!) from your Preserving Memories exhibition at the Darebin Home Made Food & Wine Festival/Northcote Town Hall. Our (f)route CART looked a treat with such fine preservers - Kate and Mara - at the stove!
Watch the ABC's7.30 report here:

The ABC's 7.30 report - starring the (f)route CART in action. (CART by Gary Belskyj, Tambo Upper, East Gippsland, funded by Arts Victoria, conceived by (f)route ).

Tuesday, May 13, 2014

Preserving Memories - with (f)route

Thanks Anne Thoday - it was great to be at the Northcote Town Hall tonight with you. Such a great meeting of like-minds. The (f)route CART was such a big hit - your preserving team looked fantastic and we have a jar of pickled pears to take home  Your publicity efforts were AMAZING - and everyone I spoke to can't wait to come to (f)routeville next year. Thanks for the opportunity to spread the (f)route Travel Bureau word!

ps- the (f)route CART will be in action at the Northcote Town Hall all week - with some preserving sessions around lunch times. Please send us photos if you take some good ones! 
I don't think we've ever taken the ultimate (f)route CART photo!