eg food cluster & (f)route

A small tribute to east gippsland's local food producers. 

Produced by Jessee John & (f)route. 

For the East Gippsland Food Cluster Inc and East Gippsland Shire Council.

Awesome-istic (f)route

We had this lovely story published today at http://www.awesome-istic.com/#/andreajosie/

(f)route

/fruːt/

noun

1. a social enterprise that values art, fruit, good travel, environment, slow conversations and regional communities. 
2. a loose amalgamation of artists and growers and environmentalists and food people, with the philosophy to always err on the side of generosity.
3. an organization that “curates local cultural experiences worth travelling for” and aims to keep people optimistic, to create change and not just accept the status quo.

Synonyms: see Awesome-istic. 

(f)route is all of the above, and it’s also much more than that. The definition of (f)route, like any art, can be both physical and ephemeral and it certainly doesn’t fit in any one box or wordy paragraph. But here’s what I’ve got for you:

(f)route is an organization working to broaden the perception of the role art plays in society. It recognizes artists and the work they create as an essential and valuable asset to the social fabric of a community and looks to connect people to both (the artwork and the art-makers) through firsthand experience. Created by a group of artists with common interests in fruit, environment and travel, the collective also enables independent artists in East Gippsland to create local enterprise so they can become financially secure.

Read the full - unsolicited - story by Vanessa @ Awsome-istic.com

(f)route @ SLOW Magazine

oh look. 

(f)route features in SLOW Magazine.

Story by Carolyn Leach-Paholski, images by Jessee John and Susan Purdy and (f)routeville by us!!

http://www.slowmagazine.com.au/food-wine/item/64-look-what-we-ve-served-up

Fruit & Photograph by Susan Purdy (Traveling Fruit Museum)

Hands by Gabi. Tamarillo and Photograph by Jessee John (Jes John.)

(f)route @ the emerging writers festival

(f)route has been pretty happy to have done breakfasts for the EWF this week.

Made lots of nice new friends :-) 

Emerging Writers Festival

special thanks to Gippsland Dairy for all that nice yoghurt 

& East Gippsland Eats for all that good muesli.

(f)route @ East Gippsland Sings

(f)route will be serving locally made soup, made from local vegies,  with home baked bread - while the Alley Cats are singing up a storm - in Lucknow - this Saturday 24 May (at the Uniting Church). 

See the whole East Gippsland Sings program here!

(f)route on the ABC

Thanks Anne Thoday - so chuffed to have great images & words (and memories!) from your Preserving Memories exhibition at the Darebin Home Made Food & Wine Festival/Northcote Town Hall. Our (f)route CART looked a treat with such fine preservers - Kate and Mara - at the stove!

Watch the ABC's7.30 report here:

http://www.abc.net.au/news/2014-05-16/kitchen-ritual-preserves-more-than-food/5459098?section=vic

The ABC's 7.30 report - starring the (f)route CART in action. (CART by Gary Belskyj, Tambo Upper, East Gippsland, funded by Arts Victoria, conceived by (f)route ).

Preserving Memories - with (f)route

Thanks Anne Thoday - it was great to be at the Northcote Town Hall tonight with you. Such a great meeting of like-minds. The (f)route CART was such a big hit - your preserving team looked fantastic and we have a jar of pickled pears to take home  Your publicity efforts were AMAZING - and everyone I spoke to can't wait to come to (f)routeville next year. Thanks for the opportunity to spread the (f)route Travel Bureau word!

ps- the (f)route CART will be in action at the Northcote Town Hall all week - with some preserving sessions around lunch times. Please send us photos if you take some good ones! 
I don't think we've ever taken the ultimate (f)route CART photo!

https://www.facebook.com/events/298483946971541/

Moroccan (f)route Dinner @ Bungalook

MOROCCAN (F)ROUTE

Love art, travel and fruit? Interested in finding out more about (f)route, our East Gippsland based, not for profit, community driven social enterprise that imagines - and delivers - creative ways to sustain our artists and our (f)routists?

If you would like to know more, the (f)route team are preparing an evening of Moroccan tastes on Thursday 24 April [$15pp] at Bungalook Studio, Lakes
Entrance. BYO drinks.

It's your chance to find out why, how, when and where a Moroccan (f)route TOUR goes. Maybe because you can't wait to visit Morocco yourself - or because you're just fascinated by the idea of a community owned, artist-made travel bureau.

To book your dinner spot, please call/email Dore via Oneofftwo Contemporary Jewellery or Andrea core@froute.com.au

Thanks!

Find out more abou our Moroccan (f)route TOUR: 
http://culturaltoursmorocco.com/froute/

A Moroccan (f)route TOUR

Post by (f)route.

POZIBLE SUCCESS !

Wow - we made it - the impozible! - thanks everyone! phew. what a feat of persistence … and generosity.. and belief !  

We raised our $10,000 to build our (f)route *CAMPSTER - and thereby kick off our (f)route Travel Bureau (social enterprise).

Really - thanks again - it has been such an affirming thing for all of us weary - but very happy - (f)routiers!

Please see the complete list of *CAMPSTER* PLEDGERS at left. THANKS TO EVERYONE.

Rewards are coming soon.

And - now we build a *CAMPSTER* !

http://www.pozible.com/project/174159

(f)route GATHERING - 4 MAY @ SWAN REACH

A (f)route GATHERING: SUNDAY 4 MAY : SWAN REACH.

*CAMPSTER* & SOCIAL ENTERPRISE PLANNING SESSION 
Midday-5pm, Sunday 4 May 
Kate Shone’s Studio - 2021 Princes Hwy, Swan Reach.

(f)route Inc has a Board that meets 4 times a year – twice in Melb, twice in East Gippsland ( to deal with most of the potentially boring things.)

Things have blossomed in recent weeks and we now need to form a couple of active working groups to do the exciting stuff - to build our *CAMPSTER* and get this Glamping /Travel Bureau business up and running. (And keep (f)routeville and other projects running too).

There is much work to be done – many submissions to be written, and projects to be delivered. SO … we need a few roundtable sessions to get us all up to speed.

Our first (f)route GATHERING is at Kate Shone’s Studio - 2021 Princes Hwy, Swan Reach. Midday – 5pm, Sunday 4 May 2014.

Please SAVE THE DATE and plan to be there. Agenda coming.
You can stay all day – or come to the bits you need to hear.

We will finish up with a shared dinner.

Email core@froute.com.au
Or call Andrea 0438 352 370

(f)route breakfast - coming in April

There are TWO (f)route breakfasts coming up.

We love (f)route breakfasts - especially when WE just get to turn up and enjoy!

SUNDAY April 6 
at the Cassilis Historic Cemetery SWIFTS CREEK. 9am onwards.
Stunning location! The loveliest people in EG.

SUNDAY April 20 
at the NOWA NOWA CAMP & CARAVAN PARK. 9am onwards.
(Overlooking the Boggy Creek/Nowa Nowa Gorge)

All welcome - breakfasts by donation. ENJOY!

Email core@froute.com.au or message if you need to know more.

(f)route POD - *CAMPSTER* Winner

The winner of the *CAMPSTER* Design Competition has been announced:

Congratulations to  Giant Grass for their design (f)route POD.

And to the winner of the People's Choice is (f)route BOX by Studio SAM+ JON.

We have much more *CAMPSTER* news in store.

In the meantime - please support our Pozible campaign to help build the (f)route POD.

(f)routeville - 1 & 2 March 2014

http://www.frouteville.com

DOWNLOAD THE PDF

Pozible campaign: Build a *CAMPSTER*

yes - you can help us build a *CAMPSTER*

we've organised a *CAMPSTER* design competition

and we've had entries from around the world

now we need to be able to build the prototype

and get this social enterprise on the road.

you can pledge your donation to help now at http://www.pozible.com/campster

(f)route CAMP

(f)route is heading to Mallacoota for (f)route CAMP.

4-9 February 2014.

Susan Purdy, Tony Adams, Cameron Robbins, Josephine Jakobi, Gary Yelen & Rachel Mounsey.

Catch up with us for dinner @ the (f)route CART on the 7th or 8th.

See all the details here.