It seems like it's shaping up as a community driven Travel Bureau :-) . Where a) local businesses and b) tourists are both our 'customers' - paying for the service we provide in creating, marketing and selling (f)route 'packages' - slow art, travel, local experiences, accommodation, (f)route breakfasts, supported walks/cyle tours, workshops, local produce ... etc.
hmmm... a (f)route brand ... that helps develop local product ... then markets the experiences that fit the (f)route ethos.
... and continues to seek funding and partners to develop the (f)route experience/product.
Something like that anyway.
