We've been working on the (f)route 'business plan' to present to The Crunch, in the hope that they'll see the possibilities for a (f)route and arts-led social enterprise in East Gippsland (as we do!). These are the images and words that got our toe in the door. [the slim version].
Fingers crossed.
(It's a huge file, so you might want to do something else while it loads). Just posting it for posterity I guess.
Saturday, July 21, 2012
Friday, July 20, 2012
(f)route CART maximus
So we did not get funding for our artist (f)route
carts......all the (f) based expletives of
(f)rustration have been uttered. But it seems the (f)route cart is not ready to lie
down and die quite yet; some artists are made of sterner stuff and carrying on
regardless, others are regrouping. It seems there is some money available to at
least build one cart; so what cart?
We are thinking a little bigger than ‘cart’,
possibly small caravan/cart and we are asking for help.
The fruit breakfasts have been a very successful
and popular component of the (f)route project; we are thinking a towable
cart/caravan to service and promote the (f)route breakfasts and associated
projects.
So where do we start?
WE WANT IDEAS; or more to the point....input into a
collaborative project.
The Brief;
To design and build a small arty/smartly functional
caravan that services and promotes the (f)route project.
What we are asking for at the moment;
You are all aware of the (f)route aims and
aesthetic. We are looking for concepts for the caravan. We want it to stand
out! We want it to be different and distinct. We want it to be fun. We want it
to be the centrepiece for (f)route gatherings and gatherings of (f)route carts .
We want your first arty ideas! At the moment
nothing is out of the question. We want the character, the persona (assuming a
caravan can have a persona??) the graphics, the form, the wow.
The practicalities can come later.
If you are driven by function; consider breakfast
preparation, general food service, coffee and tea, fruit processing (bottling,
jam, juice, growing....?) display (art, fruit, fruit products,
information....?) sound, light, movement, seating, shelter, and any others you
want to add.
Does that give you the idea??
Concepts can be in any format; thumbnails, photos ,
models , whatever.
IMPORTANT!!!!......this is a collaborative project,
somewhere along the line whatever ideas we get will hopefully mould into one
exciting project.
We are looking for input for concepts, but it may
well be a combination of ideas that come together for the final project.
Practicality and cost may also effect the finished concept. If that is not your
thing, this one is not for you.
Somewhere along the line we will probably need to
workshop the ideas and get serious and appoint an artistic director; until then
please,
Cut
loose with your imaginations and get something to us!
Need to know more?
Email andrealane@bigpond.com
Sunday, July 1, 2012
a new (f)route logo
a new (f)route logo by Jessee John http://harvest-lane.tumblr.com/ |
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