(f)routeVILLE - for your diary. 1 March 2014

Post by (f)route.

SWEET ABUNDANCE WORKSHOP. Fruit Jewellery @ Nungurner

Sweet Abundance

2-day Fruity-Brooch Workshop

15 & 16 February 2014

with Dore Stockhausen

goldsmith & enamellist

(oneofftwo studio, Nungurner)

Cut, peel, look, dissect and eat your fruit with us.. 

Then create your own enamelled fruity masterpiece

Spend 2 days learning new skills with a delightful & encouraging expert  (that's Dore).

Your finished work will be exhibited as part of the Sweet Abundance Exhibition

(an exhibition of nationally acclaimed jewellers opening the following week - 22 Feb 2014)

ENROL NOW: Sweet Abundance Workshop Booking Form (PDF)
Enquiries: mail@oneofftwo.com.au

(f)route CAMPSTER DESIGN COMPETITION

(f)route has moved one step closer to developing (f)route ART CAMPs - a social enterprise that will take creativity-deprived travellers hiking & biking ... in (f)route CAMPSTERS.

So - we need to design a (f)route *CAMPSTER*

*CAMPSTER* = a portable, beautiful, bespoke structure designed to provide cosy overnight shelter for walking and cycling the (f)route.

AND WE ARE OFFERING A HEFTY PRIZE FOR THE WINNING DESIGN.

So - if you know a great designer, architect, artist, inventor, innovator -  student, amateur, or professional  - tell them now to:

 THINK & DRAW & DESIGN THE ULTIMATE (F)ROUTE *CAMPSTER*.

Note - there is a $50 Entry Fee - and a $5,000 prize available to the winning design.

(f)route CAMPSTER DESIGN-NOV 21

(f)routeLAND WALKING TOUR - Wed 27 Nov

Docklands Spaces/Renew Australia are celebrating with us at (f)routeLAND. 

There's a BIG walking TOUR of (f)route and all our amazing Dockland neighbours at 2pm Wednesday 27 November. There'll be Councillors and Places Victoria VIPS to woo (and to sell a (f)route Cycling Tour or two).  Hope a few of you can come and do the whole tour.

RSVP! - https://www.eventbrite.com/e/docklands-spaces-launch-event-tickets-9289399845

(f)routeville 2014

(f)routeville is coming! 

SAVE THE DATE NOW : SATURDAY 1 MARCH 2014.

Come help us cook & share luscious Johnsonville peaches at the Nicholson River Winery for a BIG FRESH JUICY (f)route BREAKFAST (and lots of other fruity/arty things).



(ESPECIALLY start preparing NOW for your CYCLE to the Sweet Abundance fruit jewellery exhibition at Oneoftwo Studio in Nungurner). More to come.



Jessee John has been on the job and we have more images ready to hit the screens !

(f)route - mapping the BRAND

Be part of the (f)route BRAND

During November 2013 - we’ll be having our first (f)route brand development meetings:

4 & 5 November – we’ll be heading to Lake Tyers

10 November – we’ll be heading to Swifts Creek & Ensay
11 & 12 November - Nicholson, Nungurner , Johnsonville, Kalimna - Twin Rivers

18 & 19 November  - we’ll be working in the  Bruthen, Tambo, Mossiface region
December - Orbost, Cabbage Tree, Cape Conran, Cann River, Point Hicks, Mallacoota

With more road trips still to come. Please contact Andrea Lane or Neil Smith if you have an idea you'd like to discuss.



WHAT'S IT ALL ABOUT?

(f)route is a social enterprise developing, packaging and marketing a TRAIL of foraged FRUIT,  slow ART, GOOD food, BESPOKE accommodation and wild-ish experiences in East Gippsland. 

Designed and created to focus us all on niche tourism markets – the (f)route team is ready to  hit the road - to connect the (f)route BRAND with local businesses and new ideas.

After three years of community breakfasts, business planning, and report writing, (f)route is now supported by Regional Development Victoria to find, package - and sell - a series of  (f)route tours and itineraries to the responsible  & cultural tourism ‘niche’.

(f)route is calling for expressions of interest from  creative entrepreneurs, local producers, makers, fruit growers, workshop leaders, community/kitchen gardens, sustainability leaders, story tellers, tour leaders, niche gourmet suppliers, and unique accommodation providers – established or emerging -   that could become part of the (f)route experience.

“If this sounds like you, we need to meet, put you ‘on the (f)route Map’, and then sell you to the world – online, in print, and at our new CBD Travel Bureau – (f)routeLAND."

Initially (f)route Inc. will be partnering with existing operators to offer (f)route-branded experiences to its growing audience. 

Phase 2 will see the organisation developing its own (f)route TOURS and (f)route CAMPS as a social enterprise – which means employing local operators, using local produce, and reinvesting all profits back to the local community.

The (f)route team will be travelling across the region throughout November to meet individuals, businesses and organisations  willing to collaborate to deliver an agreed philosophy of service, creativity and sustainability – and thus offer a unique travel experience under the (f)route brand.

Contact Andrea Lane or Neil Smith to find out how to register your interest and make a date.

‘(f)route has worked long and hard across most communities in East Gippsland, to create a brand that captures a younger, creative, vibrant, environmentally friendly voice. We believe we potentially have a tourism product that is being sought by well-educated, experience-seeking travellers who want to know more about authentic local culture and to actively participate in creating and documenting their journey. 

(f)route’s role is to develop both the product offering - and the appropriate audience for this niche experience.

During November 2013 - we’ll be having our first (f)route brand development meetings:

4 & 5 November – we’ll be heading to Mallacoota

11 & 12 November – we’ll be heading to Swifts Creek

18 & 19 November  - we’ll be working in Nicholson & Nungurner area

With more to come - please contact us if you have an idea you'd like to discuss.

(f)routeLAND opens at Docklands

(f)route has opened its own artist-made travel bureau at Docklands.

We call it (f)routeLAND.

You'll find us online at frouteLAND.com.au