(f)route has opened its own artist-made travel bureau at Docklands.
We call it (f)routeLAND.
You'll find us online at frouteLAND.com.au
Tuesday, September 10, 2013
Friday, August 23, 2013
ROUTELAND-INVITE-POSTCARD---3dwL.jpg)
Friday, August 16, 2013
(f)routeLAND launches at Docklands Spaces.
(f)route CAKES, (f)route CARTs & a social enterprise (in the making). An artist-made, community-owned travel bureau for artists and fruitists. If you love having regional places to visit, and having orchards & fruit trees, worry about bees, and like conversations about maps... we 'R' u.
(f)route is from East Gippsland. From Mallacoota - Nungurner - Swifts Creek – Tubbut - and all those places in between.
Come and say hello. Sit. And eat and talk and do. (Ride your bike!).
(f)route is all about creating ‘a trail’ of art and fruit in East Gippsland. You know... artists, fruitists, creating maps, planning itineraries, finding fruit, making cider, seeing galleries and being a part of the big conversations about sustainability and creativity.
(f)route has steadily become an artist-made ‘brand’ for promoting the groovier, creative underbelly of East Gippsland – the cultural experiences that are not always easy to find in big open spaces and small communities.
Our brand new (f)routeLAND space is the CBD-based ‘travel bureau’ that will tell the world about (f)route. Thanks to the Docklands Spaces/Renew Australia initiative we’ve been able to take up an unused retail space on a temporary lease for a peppercorn rent. (But it’s still bloody hard work!)
Yes, it’s an experiment in CBD life – offering workshops about bees and apples and things in a very different place, showing art that never gets seen by city folk, trialling QR Codes and PayPal as new solutions for remote artists – extending our networks across Victoria and working with new partners who care about regional Victoria.
(f)routeLAND – located opposite Harbour Town at Docklands – opens its doors at 10am on Saturday 31 August and we hope you’ll make your way there to join us – and find out more.
We’ll be sharing our luscious (f)route CAKES & coffee - and offering oranges, direct from the Bruthen Orange Fair.
Local and imported artists will be collaborating on site to create ephemeral works that reflect the (f)route ethos – incorporating mapping, found objects, textiles, beeswax, honey and the like.
Over the last 6 months (f)route has been part of the Social Traders ‘Crunch’ program to develop a plan for its social enterprise to drive ethical economic development in regional locations, through tourism. (f)route has just been funded by Regional Development Victoria to continue this marketing and branding development. The opening of (f)routeLAND will be a small celebration of our long and fruitful journey.
Supported by the Regional Arts Fund, through Regional Arts Victoria
View Larger Map
Come and say hello. Sit. And eat and talk and do. (Ride your bike!).
(f)route is all about creating ‘a trail’ of art and fruit in East Gippsland. You know... artists, fruitists, creating maps, planning itineraries, finding fruit, making cider, seeing galleries and being a part of the big conversations about sustainability and creativity.
(f)route has steadily become an artist-made ‘brand’ for promoting the groovier, creative underbelly of East Gippsland – the cultural experiences that are not always easy to find in big open spaces and small communities.
Our brand new (f)routeLAND space is the CBD-based ‘travel bureau’ that will tell the world about (f)route. Thanks to the Docklands Spaces/Renew Australia initiative we’ve been able to take up an unused retail space on a temporary lease for a peppercorn rent. (But it’s still bloody hard work!)
Yes, it’s an experiment in CBD life – offering workshops about bees and apples and things in a very different place, showing art that never gets seen by city folk, trialling QR Codes and PayPal as new solutions for remote artists – extending our networks across Victoria and working with new partners who care about regional Victoria.
(f)routeLAND – located opposite Harbour Town at Docklands – opens its doors at 10am on Saturday 31 August and we hope you’ll make your way there to join us – and find out more.
We’ll be sharing our luscious (f)route CAKES & coffee - and offering oranges, direct from the Bruthen Orange Fair.
Local and imported artists will be collaborating on site to create ephemeral works that reflect the (f)route ethos – incorporating mapping, found objects, textiles, beeswax, honey and the like.
Over the last 6 months (f)route has been part of the Social Traders ‘Crunch’ program to develop a plan for its social enterprise to drive ethical economic development in regional locations, through tourism. (f)route has just been funded by Regional Development Victoria to continue this marketing and branding development. The opening of (f)routeLAND will be a small celebration of our long and fruitful journey.
Supported by the Regional Arts Fund, through Regional Arts Victoria
View Larger Map
Thursday, July 18, 2013
Twisted Citrus (f)route CART
Gavin Roberts is adding the finishing touches to his Twisted Citrus (f)route CART - debuting at the Segue Community Garden - Stratford - launch on 27 July 2013. We'll have a small little (f)route breakfast to celebrate. BYO fruit to share!
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| Twisted Citrus, Gavin Roberts, Stratford |
Saturday, July 13, 2013
(f)route goes to Docklands
Yes! (f)route - the artist made Travel Bureau - has been offered a space at Docklands.
This is our most exciting breakthrough yet. Time for a Melbourne adventure, showing off the things we've discovered and created and imagined. Thank heavens for the Dockland Spaces / Renew Australia / Marcus Westbury movement that sees the world the way we do! (or, um, vice versa).
Saturday, July 6, 2013
(f)route goes to the Bruthen Bizarre
Gary Belskyj's great (f)route CART made its debut at the Bruthen Bizarre today.
See the Bruthen Bizarre facebook page for more info.
It's a great little venture that has just opened - kicking Bruthen along as the grooviest place to be in East Gippsland.
BRUTHEN BIZARRE: We are 5 people coming together with an amazing collection of treasures. We have unusual vintage pieces, retro pieces, vintage clothing and shoes, jewellery from around the globe, handmade clothing accessories and toys and monthly art exhibitions. Our opening is a chance for us to have a day of fun, to meet the public and everyone to finally see our Shoppe of wonder... Bruthen Bizarre:)
The Traveling Fruit Museum CART
A beaut new (f)route CART from South Gippsland's Red Peach Design team
Coming soon to a (f)route breakfast near you.
(full of Fruit Museum artefacts)
See more pix on our (f)route facebook page.
And follow their progress on the Traveling Fruit Museum page
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